Booze, Billionaires, and Bulls**t: The Celebrity Liquor Takeover | Ep. 129

From George Clooney’s billion-dollar tequila to Kendall Jenner’s controversial 818, celebrity booze brands are everywhere. But do people actually like them or are we just buying whatever fame tells us to?

In this episode, Matt, Jason, and Drew dive into the psychology of celebrity liquor: what works, what fails, and what it says about us as drinkers. From Casamigos to Aviation Gin, from LeBron to Jay-Z, we break down which brands feel legit and which are just liquid lifestyle LARPing.


#celebritybooze #liquorbrands #arsenicculture

https://www.youtube.com/@arsenicculture
https://instagram.com/arsenicculture
https://tiktok.com/@arsenicculture
https://www.facebook.com/arsenicculture/
https://x.com/arsenicculture

Transcript

0:00

Kylie Jenner went full fledged marketing with it. We're gonna put you on a donkey and we're gonna put you in a sombrero and we're gonna have you rolling through the fields of Mexico. She's just lording over her subjects. Welcome back to Arsenic Culture. I am Matt. I'm Jason. I'm Drew. And uh, Jason, how is the marriage with your wife? Very good. Solid Is it on the rocks? Nope, Not on the rocks. I'm good. Uh, I'm fucking with you. We are, we are. Uh, shut your mouth, Matt. Your mom said that I, it wasn't me. We've been having a conversation and we've been talking about a lot of things and there's one thing that has been coming up and we're talking about celebrity brand, um, boozes. Yeah. Alcohols. Mm-hmm. Because there's a lot of different kinds and, uh, it's, it's funny this, we got a couple bottles. Did you get this? Yeah. Terra tequila. So Jason got a couple of these small bottles here. This is the Rock. It's partially owned by the Rock. Am I correct there? the front the facing he's the face of it. Yeah, he is, but he's not like the ma. He's not like the only owner. not the only owner. But I don't, he might be the majority. I don't know. He's definitely the spokesperson. the face of it. I I don't know if he has enough money to be the majority owner. Okay. So there are a crap load of, um, celebrity owned Boozes, right now. And I think, correct me if I'm wrong, I think we can trace this, the trend back to one specific event. I'm actually, I'm actually curious what you'll say. What, what is It is a very dapper gentleman local to us by the name of Mr. George Clooney. Casamigos yes. Casa Amigos. Jorge, Clooney, um, yeah. making his tequila from Mexico. uh, But would you not agree that that was kind of the inflection point that kind of turned celebrity owned or endorsed brands like over? So I think, I think it may be in modern times, but if you look Well, yes. you look back in history though, I mean, my dad and I have the beer now. My dad had a beer like save the Can. It was Billy beer. Um, and it was Billy, what was his last name? He was President's brother. is What he was it Billy Bush? It wasn't Billy Bush I'll think of it in a minute. I'm pretty sure. anyway, but think of it in a minute. But anyway, that, I mean, even back to that, you saw celebrities putting their name on, on something to get, get attachment. Right? Like get, get a, a reaction from the public. Right. So, I mean, it's been going on for a long time. but I think, I think in modern times, the last 15, 20 years, that was probably Casamigos was probably the one. Well, you think about, like Jay-Z always talked about ace of Spades, right? Like that was like his thing. Right? And then that other person who had Ciroc who has had a, we can't talk about Yeah. We're not gonna mention that person's name. He, he name, We shall not mention. right. Yeah. But like, I mean, there's, they've, it's been part of the culture shift, I think is, is to try to attack yourself to something it's also. You know, to be honest, like if you're, a celebrity, if you're that status, it's a money grab. Like it's an easy money, grab too. like, you can capitalize on your name with minimal risk, minimal investment. It. Like let's say for example, Jay-Z, like say he didn't own the brand or the Rock. If they give you a 20% ownership and $500,000 to be the face of the brand, well hell sign me up. You know what I mean? Like, I can't go wrong. Yeah, I have no risk in it. I agree. I agree. You're right. But like, um, I feel like, uh, and maybe I need to like hone in a little bit more on the timeline, but it's like the whole thing with George Clooney With Casamigos, there has been, um, celebrity brands prior to that. but we see them everywhere now. And I feel like largely you can attribute that to George Clooney. So like, I, I saw one as early as, um. Uh, Sammy Hagar. And uh, Cabo Wabo. Yeah. So he developed Cabo He, he made, he made 90% of his money from Kawa. Like it's And it was a lot of money. It was a lot of money. It ended up being like$90 million. Yeah. Okay. surprised not more than that. Yeah. But this was back in like 20 years Yeah, this was like back in 2000 something, Early two thousands, like 2007 or 91 million now. Two. Yeah. So like, um, he, he created Cabo Wavo for, I guess he had a resort in Mexico. And he wanted to have his own tequila brand. So that was actually very forward A hundred percent. he's almost also like the Margaritaville, the Jimmy Buffett. of that. Like he tried, He tried to capitalize on that. Yeah. You know, look at that Billy Beard. I looked it up. So Jimmy Carter was his brother. So we talked about that. So was in in 1977. Jimmy Carter was the president, you know, with the United States. His brother Billy Carter was kind of a F up. like he didn't do very well. See, thanks. Matt's mom, for letting us know. It's F He didn't say the bad FUC camp. But anyway, um, he, he, you know, had his own beer, had his own beer line, So they started this long time ago. You had celebrities endorsing bad products. I remember Hulk Hogan. RIP, He had his own pasta place like a franchise. he he pours out, for pour out a little bit HoCo. Yeah, but he, he did awful. Like, I mean there were so many celebrities attached names to crap. George Clooney though, for that cost amigos. we talked about this earlier with Drew. He actually bought this brand, or actually had this brand for bringing himself barrels of tequila. Yeah. He wanted to make his own like proprietary Bland brand. Just for him. Yeah. Not to sell. Not to share. And Then there was so much attention to it, so much hype for it. He is like, well, hell. let's make it a brand that is, I feel like there's a very romantic aspect, to that. and I feel like a lot of like human people, I don't mean like as in celebrity celebrities are inhuman, we're aliens, but like, but they are some of them, yeah. But I feel like the actual rational human being loves that idea and they can relate to that idea. So that's what happened in this situation is like George Clooney comes around, he's like. You know what? I like tequila. I wanna make my own brand. I wanna do it right. I wanna have it for me and my friends. He had no ambition to like turn it into something else because he's already wealthy. He doesn't need the money, But then all of a sudden people were like, you know what, this is pretty good. I want what you got. And they're like, we're gonna start giving you money. Fred. he was like, oh, alright. I guess I'll make multiple millions and billions of dollars. on. wasn't his deal. Like 1.5 billion is Oh, it was. It was. like a billion. It Was something. was, it started with a B. I know that much. Absolutely. at, you Look at George Clooney, Like from, from a guy's perspective, I don't know about females, but I would like they like him. I feel like, I feel like female. I feel like females were like, yeah, he's but From a guy's where are you getting your I would like to hang out with George Clooney. my wife. Yeah, I would too. I feel like he'd be a fun time. He'd be sitting right here with us bullshitting. I mean, he would, We wouldn't be drinking this tequila. We'd probably drink in yeah. we'd be drinking good tequila, whatever. We'd be drinking off label stuff. It says Casamigos, but it's really We'll, we'll, we'll see. Also like Matthew McConaughey, like he, He has a sponsorship of the Wild Turkey, right? So, I mean, with him, I mean, I, I think Matthew McConaughey would be a very good, cool dude to hang out with. But, Matthew, so Matthew McConaughey in this context, he doesn't have ownership in Wild I bet he does. I bet he does in The brand. Are you sure? would guess he does. I'll look it up. I bet he does. Okay. You look it up. Interesting. Yeah. I, I kind of thought that he was like more of a spokesperson and they just kind of put him at the face to kind of drive sales. Similar to, well, it's not exactly similar, but the whole thing with Ryan Reynolds and Aviation Gin. Okay. Aviation Gin has been around for a long time, I think like 2006. a long time. Mr. Ryan Reynolds bought in like 10 to. 12 to 15 years after that, something, I wanna say 2017, 2014, I, I, I don't know. I didn't do, a lot I thought it had to be in the teens because I have an aviation gin hat that I got from an seriously, Probably from like your dad or something? No, Ryan Reynolds gave it to me directly. He was like, Hey, I knew, I knew you would like this was that when you were drinking? with Matthew McConaughey Yeah, yeah. All altogether. All my peoples. Yeah. But like Ryan Reynolds, like bought into that brand. He didn't start it. He did become the face of it. Oh, he made the brand. re re redid for all intents and purposes, he made that brand like he used his shtick, which honestly, Ryan Reynolds is hilarious. I I don't care who you are. Like, I think he's an amazing, like actor and he is very funny and he just put it over the top. He ended up selling out, uh, just in a few years for like.$650 million. He's done. Well, he's done well. Same with his uh, Soccer team. Right. Rex Is that what they I'm pretty sure that's how he could afford to buy a Yeah. team or a football they've quadrupled more than value. Yeah. In Mint Mobile. Same. I, but same idea. Yeah. mean he's, he's just sort of stacked money. is at this, point. So back, back to Matthew McConaughey though, so, so he was actually their band brand ambassador. for, uh, long Branch, it actually had a signature on it. So from 2016 to 2022, he was it, signed every bottle? Well, look, not really. His wrist is gotta be No, I think, I think it was like a computer AI kind of thing. you know. But Anyway, he, they ended the partnership, but I mean, that was so we didn't have an ownership in it. it Looks like, but I'm sure they paid him a lot. to be that brand ambassador did. I'm sure hot he was. I mean, he's still hot. But I mean, like from, from like an acting us your wife think about like how hot he was. ju That was, in the Lincoln Lincoln. Oh yeah. The book. The Booger picker. Yeah. was the same Rev. His boogers Yeah. I just still remember him back in the Dazed and Confused man. Be a whole lot cooler. If you did, All right. All right, all right. You know that line was actually ad-libbed. a, it was. So that that line was not in a movie. That's a good movie. If you've never seen it. knew that. Yeah. So, So, but Days you confused. Check it out. So, okay, so we, we go back to like, you're talking about Billy Bush. You're talking about Billy Carter, which I've never heard that. Um, kind of the same, kind of the same vein. other things. so like JR Jr. Ewing. So from Dallas, you, you've heard of Dallas, I do know JR. R Ewing. So he had a beer too. and There was a beer from that, I don't remember the name. But there's been all kinds of, like, people capitalizing on way back. Goes way But it's never been as successful. And honestly, think of it as like. Like basketball contracts, NBA. And football contracts, you know the contracts. Now you can be a lower level player that has a great Instagram following. Right. And you're between your endorsements and your contract, you're making $10 million a year. That's where you're making most of your money. Correct. But back in the nineties or eighties, you could be the best player before Michael Jordan, and you're making $150,000 a. year. Yeah. Like they didn't understand the marketing aspects and buying, like for every piece of merchandise you sell, I get a percentage. You know, so it's, it's been, you know, everybody now in the recent 20 years has been paid more because of inflation, whatever. But it's also because they've gotten smarter. Yes. They Understand how things work. I agree. Same with record deal. Same with everything. I agree. And I think a lot of that is due in part to their agents, because those agents get a cut and they're like, listen, George Clooney came in. develop a tequila. All he did was make it or talk to some, he didn't even make it. He talked to somebody that made it and he was like, this takes good, cutting the agave. Yeah. Yeah. He's not, he's not running that wheel around there The edge and crushing it. The, I forget what it's called, but like he's uh, crushed a Penia. Yeah. Crushing penas. And he was just like, this is good. I like this. And everybody's like, I want some of that. And I think. The celebrity public was like, well hell, we have millions of dollars. Yeah, we can throw it at the same thing and we can make billions. Let's do that. Yeah. And I think some people did it right, some people did it wrong. But all in all, it's like really what are we, what are we drinking as the consumer? Like are we drinking an actual like beverage or are we just drinking hype? Are we just drinking like status? I guess? I guess in my realm. So, I mean, I think, I think all of us sitting here probably go more towards, towards the higher end of stuff, right? Like at least medium to higher end. Mm-hmm. I don't know that I'm, or any of us are the target audience for celebrity endorsements, but I do think I'm excited to try this.'cause it's a rock, right? I mean, you know, I, I would've never bought this bottle. They're little were these, these, we got two tiny bottles here, Remona? Four or five. Four or five. bucks. Okay. Nothing. is a, uh, blanco. It's unaged, as you can see here. I don't, can they see that from there? I don't clear and one's were reposado. Um, but these are not, you are saying these are not easy to get. actually not. So when, when I've traveled for work, some, in Indiana, the state they're, they're they're actually behind the counter. Like they're kind of allocated, I guess these are airplane bottles? Yeah, they're, It's not even expensive. Like it's not a hard thing to buy. So I didn't wanna buy a full, full fifth. I'm like, hell, I'll just buy the airplane ball and try it. But You can just twist, that mat. It'll actually pop off. Sure. you're, if you're decently strong. lot going on here, It's not drew. Can we train Matt a little bit more? and get him, like, you know, where he, where he can curl the the Three pound ham weights instead of the ones, you know? it did come right off, But it, I know. I, I It came right off. But again, like I would've never tried this if, if I didn't know about the Rock. So well here. What's funny, it's like I actually didn't know that the Rock was affiliated with Remona and what I like in the very, very minimal research that I did prior to coming into here. Um, I discovered that Remont might be evaluated as the highest, most profitable celebrity endorsed brand of liquor in history. Yeah. Like I'm talking about like maybe multiple billions. Really. Like I didn't, Again, I didn't look at the, the specific numbers and stuff like that, but like it is showing really, really high. I mean, he's been on commercials, but like I haven't even seen a commercial that's, that's the thing though. So like you have YouTube premium probably, right? probably, right? I do. It's like YouTube on mine. I guess in commercial. I don't see it on like YouTube, tv. It's more of the YouTube and I'm just regular I get you. I get Um, or if you're watching like a music video, which you're pretty much obsolete now, but I know if you see that, um, yeah. MTV used to show, used to show videos. Kids, they used to show videos, but if you see that, you will see him on there too. It's the Rock's Voice Tara made from, you know, whatever, blah, blah, blah. So, I mean, it's, again, I, I think the Rock's probably one of the most recognizable sports figures of the last 25, 30 And this is tequila And casamigos is tequila. I feel like, I feel like, there is like, you're not gonna mix that shit, are I want, I got two glasses ah, you, I guess I could do that too. Bougie. I'm not gonna put it in my cut water white, Russian glass, Milk. little milky. Um, so there are a, a couple other examples. Well there's a ton of examples, but Kylie Jenner, Kylie Jenner 8 1 8. Tequila some kind of crazy. So we talked about that early. Kylie Jenner, um, went full fledged marketing with it and I'm sure Yeah, I'm sure there was an agent. There was like a marketing director behind this that was like, okay, you know what? George Clone did it. We're gonna do it, but we're gonna do it 10 times better, and here's how we're gonna do it. We're gonna put you on a donkey and we're gonna put you in a sombrero and we're gonna have you rolling through the fields of Mexico with like a bunch of peasant workers. Uh, pick picking penas. Yeah. What could go wrong? And everyone was like, what the hell is this? Like, she's just lording over her subjects. Like, I guess there's just like immediate backlash. But I mean, again, it's like, yeah, obviously they're, they're gonna go that route. Didn't have a hand in any of, it. they're just trying to do this whole like, rustic, authentic quality, but it was 100% pure marketing. I think that's what, for the most part, a lot of celebrities want when they get into it. Um, but then you got like, um, Jay-Z did, how do you pronounce it? Do, do you, do you say he did a cognac? it's like D apostrophe USSE apostrophe. It's, spelled so weird, know how to. say it, but know what we're talking Yeah, it's, it's very French. He doesn't own anymore. He's sold, he actually went in with, I think it was Bacardi. Mm-hmm. And did a partnership. And he was like, I don't know how to make cognac, but I like it. So like, can you help? yes. Can you help me make it? And they were like, yes, we know how to do it. We have lots of brands. Let's do it. And he had it, I guess, crafted to his. Specifications. And he liked it. He's like, let's sell this. So it was all along, it was about the product, not about the perception of the product. And then it got to the point to where I think Bacardi was gonna like take it and just like kind of homogenize it, kind of like quote unquote water down. Not literally, but just like turn it into something where they could mass market it. And he was like, no, Well, he sued him. He was like, this isn't what I wanted for my product. And, um, I think they ended up buying him out for the rest of his share. So he ended up making like millions. Oh yeah. He made a ton of money. on Well, I have, I have greater appreciation for that approach. Right. I do too. The a Clooney approach, he's like, I'm not trying to cash in on my fame for this product. I want to do it because I like to drink it and I wanna be able to share it with my friends and do whatever. Like, there's something very special about that when you're just like, you know what, like. I've got enough money, you know? And there's the flip side of that coin where you're just like, eh, I'm gonna ride this wave of, you know, whatever. What's the Kardashian show? What, whatever. Yeah. Kardashians. Yeah. I'm gonna ride this wave. don't know in my, in my, I know know you got all the seasons on a box set. I've got D-V-D-V-H-S keeping up. with the Kardashians behind the Scenes. Yeah. I've got my laser disc. Um, more Kardashians we don't know about. because they're all behind the scenes. Drew knows 'em all. But you know, like there's some, there's something more special obviously about that approach to it for sure. Than opposed to somebody who's just like, I'm gonna monetize my name and the fame that I I think that's the Kylie Jenner approach that last one. you Of of course. it's, Yeah. George Clooney was like, I want to get my own single barrels, I wanna get my own tequila. And He's like. well, shit, if everybody Wants, it, I guess I'll sell it. you know what I mean? Like, the issue. How do you sift through the bullshit? Because a lot, there is a lot of bullshit out there. There are, Um, you know Lil Wayne, you know who that you know who that is. Wayne. So he is got me and him are like, we go way Yeah. Little Weezy. Weezy F baby. number two in my speed the Carter baby. Let's go The last. Carter sucked though. But anyway, The Carter three is really Carter three is really good. Carter Three is good. Carter. Yeah, four is good too. But, um, looking at that, so, you know, what, he has his own brand, right? Of alcohol. I do not know Do you know this? So it's Bo bamboo. Bamboo. It's a rum. You've seen it, there's like an X on it, maybe a skull up top, but it's, it's a rum. Okay. It's actually really good. Like it's a really, good rum. They have like three different levels of it. But that's his, you mean levels as in like age unaged, uh, like think of tequila. So you have the Blanco the rdo, and ao. So it's like that now it's different ages on it. If you look at rum though, and you know this too, uh, even a 20 year rums like. A eight year bourbon, You know what I mean? Like it's, it's not the same. But his has been really good. Really. The first time I tried is with my brother-in-laws. He's like, you wanna try a Lil Wayne's rum? Like what? Like this is gonna be awful. It was Really good. Well, we did a quick shot of, um, LeBron James' brand. That was pretty good. The tequila. yeah, we went in cynical. As F we were like, you know what? This is gonna be bull crap. We even started out the intro and the quick shot. You also just said Bull crap. You did? he I'm thinking, I love you, mom. for you. Matt's mom. Yeah. Uh, I was just like, this is, this is gonna be bull. And then like we tried it and then we're like laughing and then we're like, oh my God, that's actually really good. it was, actually think it was low Slow. Both. Yeah. I don't want to like this, but I do the thing, we're trying this. Ana love you. The rock. The rock. But like, I actually like the low lobos better than. This This tastes like mezcal, like it's smoky. has got, it has some sort of weird kind of like, yeah, I I also, I Also, don't know that I get a difference in the two, Like maybe a touch difference, but it's, it's minimal for Yeah. That stuff was, that stuff was, good though. the LeBrons The the LeBron Los Lobos. Yeah. I was actually really surprised. so it's like I would be as How do you cut through the bullshit? There's like, there's some brands, Michael Jordan has a brand of. Um, I shoes. Yeah. or Air Jordan? I've heard of those. I've heard of has, he's, he's part owner in a liquor brand. I don't know what it is really. you want to google that real quick? don't know how to do that. So there's this website called, uh, gel. it's French. Um, but like Golee I think is how it's So, Michael Gole, had never heard of this. The only reason that it popped up is' cause I was doing like a The reason I never heard of it is because some of his bottles sell for koro tequila. Apparently some of his bottles sell for like $1,600 a bottle. what? Like what is that? What is like, I don't know what it looks like. Something right? Like, It's like, almost like Ciroc, like it's, it's between that. and the Don't say that word. Yeah, you can't say that. word out loud. ca amigos. What's, the, what's the one with the nice like, oh hell, you all were drinking it. at Rail Bird. What's that called? called? Oh, Kul. Well that's like a, yeah, looks like a cross Between Sir Rock and Kase. How they tried to make the bottle, right? Yeah. But like, okay, so$1,600, like, I'm not saying that one is, but like who, who were you marking that to? You had mentioned earlier like you. you're marking that to the NBA player that wants to be Michael right. Yeah. You had said earlier that like, you don't know if we are the target market for what the celebrity wants, but like what these celebrities want. But like we are, for a lot of them we're the, we're the, we're the target market for the rock. We're the target market for Casamigos. We're the target market for 8 1 8. No, no, we're not. is even younger than us, like little girls. girls. No. 8 1 8. is Young girls. Yeah, exactly. But I'm saying like as the average consumer, but like a $1,600, $500, whatever. Like the cost What's it got whatever Jordan. Yeah, Jordan. is called Koro. Synco. Coral. Like That ain't us. No, I'm not. I'm not spending 500 on a Pappy. I'm sure as hell not spending yeah, But if you, if we are the audience because we know Jordan, we saw Jordan play, right? Like my son's never seen Jordan play. Your daughters haven't, are you ever gonna buy that bottle? Hell No, no. I would buy a Crisel before I bought that bottle. And it's still like a fourth of the price. Well it, I mean, I know how good CLOs Azule is for $200. Uh, why would I spend eight x on that? would be interested if, if I got offered like an ounce for like 50 bucks, I'd probably try it. But again, you, you, had mentioned who's like an audience for that like. or if you wanna sponsor an episode and provide the tequila, they will drink I'll take your Jordan shoes, and then we will, yeah. and we'll pour tequila in them and then drink. I want the friends and family Drake, If you don't mind, I mean, I'll take those I'll do whatever. I'll do whatever you Got, I mean, just whatever. I'm just like, I'll take your money. Like Yeah. But, um, yeah. Like who, who, exactly. Like, again, going back to like cutting through the bullshit. Y'all keep making me cuss and I'm sorry mom, but like there is, I think there's doing it a right way and there's doing it a market driven, let's push as much product out as we can. That's not even the product way. Selling it for 500, 600, a thousand dollars. Right? That's just like, we're gonna price it outta your reach, but we're just gonna make it this astronomical thing that like you want to have, and people, it's like, remember artificial demand? Yeah. They're creating artificial demand with the price. There ain't, there ain't, I'm gonna say it. There ain't no fucking way that thing is worth 1600. La, la, la, la. But I mean, I think, I think you look at this and it's, it's like in, in the real world, not in. The, the casamigos, whatever you wanna call it, world. If your heart, if your direction in your job, in your purpose, whatever, is to make a good product, or to make something better. It shows. you can't fake that. you cannot fake that Like Callie Jenners 8 1 8 8 0 8 Tequila It has no heart. Sorry, Callie, but has no heart. Don't apologize to her, apologizing. She Might. Kill me or something. I don't know. But if you have the rock, ah, maybe you can construe it as that. this is Okay. Poy. he, he, he made it for himself. Yeah. Then it blew up and he sold it off. I get it. I get all that. But again, I mean, I not say no to that if I was in that position. No, no. but a billion dollars. Ah. you You have to have your direction, you have to have your path. You can call it whatever you want to call it, but you have to have where you want to go. Yeah. And then when you get there, like, Hey, if you need to sell, it, then that's cool. I mean, I'd sell it too. But you got there for the right reasons. Well, but how, as a, like, to Matt's point as a consumer, right, how do you, it's like, um, you're trying to be like socially conscious, like with your purchases. I don't know if I'm using the right Sure, sure, sure. I know what like. How do you sort through that nonsense and be like, well, I don't wanna support this person's brand. I'd rather support this person's brand. Yeah. Because all you're seeing Yes. is the marketability of that person or whatever it is. Like it's hard to know on the Yeah. And to unfortunately, this is a great, great episode for the future. I've actually, I've actually done a little bit of notes on this one, but how do you know. whose reviews to trust? And That's, that's gonna be a really good episode. We're, gonna, we're gonna, we're gonna actually put that out sometime in the future. I've not told Matt yet, but we're going to. Um, but you have to trust the people that are giving it. So you just like your influencers on TikTok and Instagram and whatever. They're not wholesome. I mean, not all of 'em wholesome. They're getting paid to say what they needed to say and to make it look pretty. So that's something you have to take into account too. You look at tequila, you remember the one we had with our friend Andrew? From Liquor Barn, they Maestro Dobel. That was fantastic. That that might be the best. That's, that's definitely the best ball of tequila I've ever had for the money. like, no question to ask. It's the best for the money and it's one of the top five I've ever had of tequila. Yeah. So you, look at that Oh, I, I think it's like 40, 50 bucks. something something like that. Yeah. What? Yeah, you can't get it now, but it was also I've got a few. bottles. Ill sell 'em to you for like 300, but you know. only 300. Yeah, maybe three 50. Michael Jordan signed him. He did. I, yeah, I can sign. can sign him as Michael Jordan's You pour, you poured in one of your shoes. gotta, It's actually how, he gives it to you. It is like a shoot of cancer dos. Boots. No, Michael Jordan, proxy by Jason. Not have to drink the whole bottle within an hour 'cause it just like leaks out, like over time. I don't have too many, hills of mustard, I swear. but but that's the kind of stuff you look at. Like you have to look at, you know, value from it. Like if you look at the Jordan bottles. If They're going for a thousand. and I can buy this one. I could buy that. Most Mastro Dobell on secondary for under 200. like just Come, on, bring, bring me. Bring me five. of Those one. to This one. Same with bourbon, same with beer. Like you have to really pay attention to what you're doing. And you have to find people that give reviews on things that you actually align with their taste, with their reviews. Yeah. So don't buy the first one, you see? Don't believe. everybody you hear, We have been in all of our reviews that I recall, we were given a product like without pay one time, and we ended up giving it a bad review. Yeah. And I kind of feel bad, the, musk, the uh, the smoker. Do you remember the smoker thing? think it was a medium review. We actually got the, the beaver Musk. Yeah. I thought that was a very interesting actually we did get a And again, like That's not bias. Like I think it's interesting. Do I wanna buy bottles? Probably not. I'd buy one. But it's like the, little things like you wanna try? Uh, yeah. It was just kind of like, eh. it was a weird novelty. Think Yeah. But if you gave me a bottle of this one, the ana, I'd be like, honestly, the Costco tequila is probably better or is good. Like there's nothing I wouldn't go outta my way for this, No. But Well, based on how it's priced, right? Yeah. And it's, it's not crazy expensive, but I'm. 50 bucks or under for A fifth. Right. So how would people who are gonna buy a fifth of that, how would you think they would drink it? You would expect them to drink it with some ice, right? Or Or neat. Yeah. Or ice with probably, right? You're gonna, but you're making margaritas. You're making margaritas, right? So that, why would you spend gonna make margaritas with an allocated tequila, right? No, but 50 bucks. Just because I'm saying because it's not as, it's not like a higher echelon. It's not a ca. Right. But that's my thing is Julio, people are going, people are gonna sit there and be like, uh, that's okay. Like, let me pour some, let pour some sweet but at the same time. It's still a tequila. You have to stand in line for, at this point, even if it's only 50, I'm not justifying it. I'm remind me, not lime, But you gotta find, you gotta find the right, liquor stores right time. You know what I mean? That's what I mean. That's what I mean. Yeah. It's Allocated. So That's, that's an artificial demand on a product that probably shouldn't need or shouldn't have artificial demand. But again, if you're, if you're buying tequila, I mean, Costco has some pretty good ones, like just their base brands for the price, You know, if not the Mastro, debell, the ones we've had, that they did the crystalline process on that one. Fantastic. Yeah. It means, it meaning it should be like amber colored. they did the process on the charcoal filtering and made it like clear. It's fantastic. I think we could talk about this for the next hour. I don't know how we expounded on celebrity brand tequilas, but, uh, no. It's like you just, you think about it, it's just like, what are we really doing here? Yeah. But like, there's some good shit out there and people are doing good with their money, so I, I think it just says Don't don't get carried away by the hop and and find, if you wanna look at reviews, find somebody that you trust. If you looked at their track record, of somebody that's not caved into the Pressure or doesn't have a sponsorship. If you have a sponsorship, it changes the whole perspective of the people they're reviewing. Yeah. Just like us, If, if Tara Mana sponsored our show, it'd be hard to probably, uh, you know, real like take, take into account. our Well, we, that's why we don't review anything local because we will get stuff from local and we're like, you know what? We'll talk about it. We'll be like, yeah, And we'll it's not, that we have bad local stuff. it's just We don't. Feel comfortable doing? it.'cause it's, You know, it's biased. Guys. Appreciate you all watching. If you like this, please share it. And, uh, for more arsenic culture, you can check us out on all the socials we are @arsenicculture. Subscribe on YouTube and we'll see you on the next one.