Are THC Drinks Coming For Alcohol? | Ep. 134

THC drinks are showing up everywhere, from dispensaries to mainstream bars, but are they the next big thing in booze culture, or just another passing fad?

In this episode of Arsenic Culture, Matt, Jason, Drew, and guest Pierre dive into the rise of cannabis beverages. From the science of CBD and THC balance, to how these drinks compare to alcohol, to whether people actually want weed in a can, we’re unpacking what this means for drinkers, brewers, and culture at large.

Would you trade your beer for a THC seltzer?


#THCDrinks #CannabisCulture #ArsenicCulture

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Transcript

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It can be consumed, edible. You can just eat it. Run. Run that back again. So CBD isolate Yeah. D talking about crystal meth. Yeah. So pure CBD, pure Will counteract in large amounts will counteract thc. Welcome back to arsenic culture. Where, beers don't count, but bad decisions do. do. Matt. I'm Jason. I'm Drew. And we got Pierre with us. T talk to them. so it's on me, Let's go. I ate a hot pepper earlier and I'm still sweating. Like my, I'm, I'm, I'm tongue tied. Pierre said it was a four. Don't listen Uh, Pierre, welcome back, man. We have, we haven't had you on in a, in a minute. It's, it's been a little while. Uh, last time you were here we were talking about weed and cooking. Yes, sir. And, uh, we had a good time. My favorite, things. we just, I just posted a, uh, a thing, the Instagram and it's like, just come over and let's drink and hang out. And of course, Pierre pulls out this charcuterie board and is like all these like bitter greens and then like whole peppers and stuff. He starts chopping 'em up with a knife that was forged in like the mountains of Mordor. And uh, he was like, oh, great. Well we got, we got dinner also, you know, and a show. It was great. Yeah, always. Prepared never come at me hand in hand. man. I can't do that. You know? Yeah. I gotta carry my weight. Yeah. I appreciate you, man. Appreciate you. What are these cards that you, you got on the table over here? So I've been playing around with the idea like I do with everything. Mm-hmm. Trading cards, but Right. Trading cards for restaurants, Yeah. For these mainly small businesses. Local businesses. Local businesses, yeah. Places that you want to be able to sort of learn who the people are, but get a better feel for doing that. Through a really collectible sort of kind of way. These are obviously prototypes. Please be gentle. They're, they're new. They're, they are a rough prototype of that. I love, like you took our logo and you like made it retro. I thought that was like so cool. So I immediately seen that and went with the sort of grand theft auto. Yeah. Yeah. of thing by city. Very uh, nice. I want, I want that on a trapper keeper too. But yeah. I almost brought those cards in my trapper keeper. You have? Yeah. Have a trap. That's pretty awesome. Yes. I brought it the last time I was That's right. Yeah. Yeah. Yeah. That's pretty awesome because I'm that old. I'm that kind of guy. But you say that you're literally the youngest guy here. like a decade. I know. Well, Well, I mean, I, I get you. Yeah. Yeah. Feel right. I feel like an old man. Yeah. Yeah. I feel like an old man too. Thanks, man. you guys are Y'all the young man. Yeah, yeah, yeah. But it's been fun sort of playing around with this idea, and it's more along the lines of just trying to bring awareness to. Who you are as a company or as a business. That's cool. And, and what you do. So like you can learn more about the restaurant, you can learn more about the brewery, the people, uh, these people you'll see every day. Yeah. These are people that you talk to every, almost every other day. Like, and depending on how often you go out to eat or you go to these breweries and see these people, these are people that you form a relationship with. Yeah. It would be amazing to sort of figure out who they are. And then also you might end up with a, an edition card. Yeah, I have a holographic card. Of a sous chef at a restaurant. Yeah, you might have a free dinner. You might end up winning something right from one of these packs of cards. Uh, but at the end of the day, it's just a way to spread more of that community feel out and become sort of, you know, more involved in your community, but doing it in a really unique way. I love that you took people in like, it's like people that we know, people that you know, but you turn them into characters. Yes. You know, and all of a sudden now there's like a story behind it and stuff like. when I get a character. I mean, you Do that. Actually, I will collab with you when we make Jason's car. I won't tell you what we're gonna do, I'm here for, but yeah, it's cool that you like, you know, you kind of give the story behind these people and it gives, you know, giving a regular guy that works, you know, as a chef in a kitchen like. He may see himself as a regular guy, but all of a sudden you create a lore behind him, like LORE, you know, and it's like there's a whole story in this. You create this whole universe and stuff. Like I dig it. I think that's, that's cool as hell. And you're just doing local people so you're not, you just kinda like spread the love. It's also like for you guys, you know, starting this, was it the easiest thing in the world and you all are still continuing on and going and congrats. Yeah, thanks. It's still not easy, but yes, thanks. Like that's the whole point. Like you you guys continue on to do this with trial and it's cool Able to be like, Hey, here's the, you know, like a really memorable moment Yeah. In history for us. Right. And then also, here's where we began. Yeah. And maybe that original beginning card is like a Relic card. Yeah.'cause that's an original Yeah. So card. Yeah. Absolutely. So it's things like that truly make you, you see it and you're like, oh, I wanted it more. Yeah. Actually. Are there more? Oh, there's only five of these. Yeah. Oh, actually, well that's cool. Who else has this card? And it becomes a conversation starter. There's a, something that you want to talk about. There's a mentality of people that collect that love stuff like this. And we talked about that in our, um, uh, collecting bottles. Anything episode. Yeah. Collecting things. Yeah. Collect anything. Yeah. um, that actually a perfect sort of topic of conversation is collecting in general. Yeah.'cause the amount of things in 2025 that have become highly sought after. Mm-hmm. and collectible It's truly everything. Yeah. Think about it. True. A hundred percent. Uh, Cards, beer. Yeah. For me, hot sauce. Yeah. That is a true never right word. I thought I'd ever say that would be a collective hot sauce. Yeah. People are spending over $500 for bottles of hot sauce. That's crazy. There are bottle, there are bottles of hot sauce that are intentionally made to cause physical pain And people are spending hundreds of dollars on. That's crazy. absolutely pile up that way. They'll Some bottle. like in the case two Bought a bottle of a combo package actually, of the flat line, uh, seasoning. It comes from Pepper Palace. Okay. It really ran side. It's one of the world's hottest hot sauces. It comes in a one ounce bottle. That one ounce bottle's meant to last you your entire life. Really? Yes, sir. Which is gonna be short if you taste it. If you actually use it. Yeah. It's unusual. Well, uh, Drew's been collecting some beers, uh, at, on vacation, and we are getting ready to open up some random alcohol. You know, we're not gonna open up. Is a THC beverage. Uh, but you know, what we are gonna do is we're gonna talk about it and, uh, we, I wanted to get you back on. We've been talking about getting you on anyway, just for fun. But I mean, dude, you know, everything. THC, so it seemed like apropos right? Just to like bring you into back to the circle. So I'm here for it. I'm excited. Beverage is the one that I haven't got to talk about much. Uh, I have a little bit more knowledge now. Yeah. But, uh, there. Strange, if I'm being honest. Have you, have you We've wanted to, uh, try some. I've tried a few. Um, Jason with his job, he can't drink'em, so like we don't do it on the show. Maybe we'll get there someday for you. Yeah. We'll get um, we'll get there. Yeah. Uh, together. We will get there. But, um, have, so what have, what have you had? So, for me personally, uh, CHC beverages, when I really first started getting into cannabis weren't really a thing. Yeah. And if they were, they tasted like you. were chewing on the ground. Yes. They weren't very good. Uh, so my biggest thing from that point on, like everything I do, sought out ways to do it myself. Okay. Um, it's harder because trying to mix anything When you're extracting the oils from cannabis Right. Essentially, or him or anything. Yeah. Any of those things have to normally be extracted with oil. Okay. Uh, THC and CBD, most of the, those things are fat salt. Right. So you normally would use Fat to buying those things can't mix fat and water. Right? So that becomes the issue. So then from there became now in 2025, you have nano soluble cannabis, uh, or nano. Nano soluble water soluble THC. Is that how THC beverages are made? A lot of them. Okay. Yes. And pretty much predominantly that's what the market has taken over is that, is people have figured out how to do it. And you can do it on a really large scale a company, right, uh, leaders of THC, that's made into, and you can buy it. You can buy THC in leaders. Like you can literally Google THCA and just pour it over ice with a little umbrella on there and maybe it's go ahead and slice of lemon. Sort of cut that now for what it is. THCA is THC for anybody who ever wonders that stop. Okay.'cause it is the same thing. Full stop. TCA is tetra HiDAC anabolic acid. That is the precursor to THC. The way that that THCA becomes THC, is you light it on fire. Gotcha. That's the reason that they're allowed to ship it to your door Is because it's not technically THC, but you're not lighting a beverage on fire. Exactly. So when you consume that beverage loophole, your liver then turns it and processes it into T hc. Interesting. Okay. And then it starts the reason for, it's because it sticks to your fat molecules in your body. Okay. That's the fact that it needs to be able to, ah, it's in me, Dr. Meer. I know. Yeah. Also, the reason that whenever you consume an edible, most edibles are made with soy. Let Yeah. Or some kind of let, because it also is a bio. It's a more, it helps make the product more bioavailable. Gotcha. To help your liver process it more.'cause the more your liver processes, the more better you feel. Gotcha. Uh, the less your liver processes, the less likely that product was a good product. And you're just gonna pass it on. Pass it through. Yeah. That's the biggest thing. Yeah. It also been kind of a legal, legal Go ahead. You go that. I don't wanna the noise tell you where you've seen a lot of shells, right? So if you walk in a big box. Liquor wine total wine, used to see like a half of an in cap. Now they're four. Yeah. there's four. Yep. You know, or, Or a whole, we're growing huge. But I, I know at one point recently, maybe a couple months back, they were thinking they were gonna take it off the shelves. Yeah. They were worried about that because of legalities loopholes or, so I think whatever hurdles on the hold or figured out, but it's still that kind of gray area right now.'cause like Fi said, I mean, you're, you're essentially one molecule off. Yep. I mean, from being TNC or your one warm room. on good call. Yeah. Seriously. you're this room with, with a hot pepper Yeah. Yeah. You gimme two more, uh, spicy peppers and I'm gonna bring the up on fire. That's, that's a real thing that to, I'm walking around with like this whole roll of paper towels, just like rubbing my, the back of my head and everything. Yeah. but I the popularity, I should not told you, you should have been like, it's a two. Yeah, yeah. Think about it. So, why, and I'm asking a rhetoric question, but why would THC seltzers become popular? What, what do you think? I mean, what would be the reason? I I think, I think there's many, yeah, obvious reasons are, um, people are drinking a lot less right now, and that's something else I wanna talk about in a different episode. But for the people that want to get an effect, but they don't want the side effects of alcohol, which is hangover, you know, hangover damage to your, you know, your liver. Um, which I guess maybe that could happen with THC. I'm not really sure. There's always Uh, give and take because you're, you're processing everything with your liver, right? Thing with it is technically, I don't think you have, not a doctor. I don't think you have any long term damage. Right. From consuming edibles or the beverage. Uh, I think any of those things would be from the carc carcinogens that you would get from burning or smoke, vaporizing, anything. Yeah. We're talking about specifically t consumed tc. Yeah. Which at the end of the day. you know, that's one of those things like people are always like, oh, it's always bad for you. I'm like, yes. Yeah. But it always depends on what corn. Yeah.'cause sugar is also bad for you. It is. Especially in high quantities. Yeah. Yeah. You can probably consume 10 THC beverages, but Well that's may not be the best idea. You're not gonna feel very good. Right. Yeah. much. But also it's, it's like doing a Mixed drink sugar guarantee. Hang over guarantees. So, So that leads me more into, if you want those kinds of things and you want to really be able to dial it in, figure it out. Yeah. well back to, right? Yeah. Well, back to your question. So like I think people are drinking less because alcohol is shown to have a lot of negative effects. So you look for how can I get a euphoric feeling, but I don't want the effects of alcohol. Obviously, THE steps in and you can get a buzz off it. Um, THC was really projected to be like the next huge thing in the market. Uh, all the articles that I've read is saying that like, it's going to take off, it's going to take off. Uh, a lot of people were putting like millions and millions of dollars behind funding and marketing. It's going to take off. It hasn't taken off well, I think, I think it has, but I think what you said was an interesting article we talked about, right? A little bit. There was one big thing in there. I, I think THC. Has seltzers Have taken off a lot. It's taken up shelf space. Right. Shelling out locally. We have cornbread, hemp, yeah. Brand in Kentucky and it's, it's hard to keep on the shelves at the big box stores. Right. I've talked several managers there. It's hard for 'em to keep it, certain flavors especially, but I think the, the thing mean you were talking about is who drinks this? Because if you want to get high on THC, if you wanna have that feeling, how many would it take? Exactly. You know what I mean? Like, I, I don't know. So. One, those things like, would you say it's four and what's a four pack? Probably 25 bucks. Yeah. Yeah. So then, you know, that's, is it worth it? Yeah. You know what I mean? I don't know. Well, yeah, I think some of the reasons that it's increasing in, um, consumption is gaining more mainstream, is that we're learning more about, you know, for years back in the seventies and eighties, we were told like, POT'S going to, you know, it's a gateway drug. It's gonna do all these other things. You'll actually Cigarettes good though, right? Yes. You'll physically summon Satan if you smoke marijuana. I think. I think Outkast said and have orgies. Yeah. I think Outkast said marijuana illegal, but cigarettes are cool, right? That, that's so lyric. But, but I think we're learning now with the science in medicine is like, there's actually lots of beneficial effects on the body. From cannabinoids. And so I think that now it's becoming more acceptable to do those things than it was 20, 30, 40 years ago. Sure. I agree. Um, and now the science has kind of caught up. Um, the science of making drinks, um, is catching up with being able to deliver, like you were saying, um, without having to smoke it or, or whatever. Um, but yeah, I think also like. If there weren't so many regulations, like that's the, that's the big barrier to a lot of these places, right? Is regulations. That's why it's not growing as much. Like my cousin's husband who, uh, got us these beers, um, from DC area. He's a distributor. Distributor, yeah. Um, he was saying that like, Maryland is shut down for it. DC marijuana is, is legal. Um, but in Maryland it's illegal and they can't even get the drinks there. Um, and big thing, I feel like throughout time, you know, no, you're good, but I, you, but I, my brain works as well. Like if I don't, I don't jump in, I, I feel He's like, hold on, hold that thought. Lemme go. And then yes, traffic light go. But like, if you look at it, so the big thing I always heard with that was two things. Taxation. They wanted to be able to tax it, right? And then you had the tobacco growers really against it because they, they thought they would lose their, you know, market share Right now, alcohol. a little scared of it too. The other thing is like, how, how do you know if you're impaired? Right? So there's no, there's like, if you take a, take a urine test or like a breathalyzer for alcohol or blood test, you can tell your level of impairment by blood, alcohol level, right? You can't tell that there's no, there's no weed alcohol level. Correct. I mean, weed, blood, weed level, it's hard. There is currently, I believe, two prototypes in the process of being, uh, being made currently for testing while driving for camp. Uh, it mainly tests your, uh, I believe it tests your blood al or your blood level, blood alcohol level, not alcohol, weed, alcohol level, your, uh, it test a certain molecule your blood. So you would have to actively give blood. You would've to give a blood sample. Nobody's doing that on the side of the road. I didn't A traffic stop. Yeah. Yeah. Eyes. Okay. Which is another really big thing. What if they're red? uh, essentially it's, it's, I think mine stay if you're like, yeah, officer, I just I didn't drink any water last night. Yeah. I'm just like super dehydrated in the field, you know? Yeah. got eight Cutting hay percent familiar with, I just do know that, uh, the devices currently being worked on. Okay. Even California and the testing eyes has to do with something, uh, I can't think of the word Nystagmus going forth. Yeah, that's exactly it. Okay. The other problem is that too. I mean, I hope they, it, it makes sense, but it'll all be flogged when it's also like if you have somebody that's never had any Yes. Yeah. And you have somebody that's used it daily for five years or longer. Right. It's gonna affect you. It's gonna be a tolerance level. Yeah. You got different tolerance. So, so that's an interesting point because getting into like, wanting to kind of test some THC beverages. Uh, I bought a few. Okay. Just random ones off the shelf over at the big box store. What? Oh yeah. You bought a few too, I'm sure. I'll test them. test them. So here's the thing, it's like I thought it would be a good idea. So I'm, I try to be, you know, health conscious in what I eat and what I drink, even though. On when we do this, we drink whatever, but like when, not just like during, like on a, on a Tuesday, you know what I mean? It's KS bar, and then eat hamburgers and the new Ks bar or the old Ks bar, the same thing. Uh, but I'm not just gonna open up like a 15%, you know, double barrel style on a Tuesday. Do you see what I'm saying? So it's like, okay, well these, there's some THC beverages that are zero calorie. Um, and it's basically just like a seltzer. So I bought a, I bought a few, And, um, there was, I bought a low dose, which was like, is it five milligrams I believe? And then I bought one that's like you, but I believe you can find out and store it's five. And then I bought another one that was 10 and it was like a lemonade and it had a little bit of sugar in it. So I was like, I'll start with a low or my way up. Uh, I got two cans of these, these five milligrams and I drank one and I'm editing my, my stuff at home. Right. And, uh, I get like through like most of my work and I finish my can and I'm like. Obviously I don't feel shit, so I go ahead and I open the second can. Okay. And I'm sitting there drinking it. That's the problem. Right. And I, I'm sitting there drinking the second can, and I get about like a quarter of the way through it, and then all of a sudden I start getting tunnel vision and I'm like, oh, okay. Stopping to, yeah. Yeah. And it is like, I'm, I, Little darkness yeah, everything around me's going black and I'm going further back and I'm like, I'm pretty sure I'm sitting, to grab onto the earth. Yeah. Because I'm gonna fall off of it again. So I got like, I got like halfway through that can, and then it just like started, I started getting darker and darker and I'm like. Holy crap. What's going on? These were just five milligrams right now. Here's the thing, I don't smoke a lot. Okay? And here's the other thing. Okay. I was, somewhere, this is going up here. I had just started doing something called intermittent fasting. Yes, sir. And uh, I was doing a five two method, which means there's two days a week where you eat nothing. So you just, beer bones. I literally ate nothing all day. And then I, I did a two cannabis, uh, THC beverages and like, dude, like my eyes started to fall and like I couldn't sit up. eye test if we Yeah.'cause my eyelids would've been down. Like, like, sir, open your eyes. I be like, no, if I can't open my eyes and I can't fail the eye test start. So that's the crazy part about cannabis, especially in, in around. It's when it starts to kick in, there is no running away from it. No. You're riding the ride. You're, You let the, thing come. It was running with me. I was just kinda like, okay, let's go and you take the ride. Yeah, yeah, yeah. So the only thing with that, a lot of people don't know this. You can consume a large amount of CB, D, it will not be a, a fail safe. It won't help. Perfect. It will bring you down to a level I should have thought about much woman. So you had some remedies for Yeah. Yes, I remember talking about that. Remedies, uh, CCB D and pure CCB D, which is damn near available everywhere. Uh, it is normally in what is called a dabble form, so in concentrate form D, which means just to be vaporized. Uh, but what you can also do is in that same form, which is isolate forms, crystallization form, it can be consumed, edible. You can just eat it. Okay. Wait, so you can literally Yes. Huh? Run. run that back. Run that back again. CB High crystal. Yeah. meth, Yeah. You're gonna need a spoon and a lighter. And then Aon will counteract, will in large amounts, will counteract txc. Unbelievable. Uh, the other wait until you get to his other remedy. the, of the other The other wellknown remedies is, uh, peppercorns. uh, they contain a terpene called Beta Carlin. And that terpene in itself, which I actually, if you go by video. I did not say that right. Don't quote me on that. Okay. learned how to say it. Well, I got talking about peppers and black. It's all right. We'll, Yeah. either. We'll get about it. But Beta car, not beta car. Para fighting. which is what I said in the Okay. Uh, essentially is a terpene found in large amounts in peppercorn and it itself has a jarring enough effect because terpenes are it's like, stop being high. That's what it does. It's enough to be like, oh, it's like a shock to the system. Yeah, But it's also, it releases enough of that chemical to. Bloodstream. That's crazy. Sort of calm down. Yeah. Do you have to chew it up and masticate it or can you just swallow 'em? Haul. not swallow them, chew them up, Damn it out, and rinse your mouth out. I Pinch your nose like you're going on the water. Like a kid you chew up and swallow, but it won't be fun. Wait, so you're saying just chew it up and then spit it out? Yeah. So don't, don't ingest it. Don't need est. Oh, and that'll release the oil from the pepper point. Is that crazy? the. Uh, I wish I would've remembered this, but I was just struggling to stay in my chair at that time, and I did not finish my work that day. That's taking a pepper grinder, like put in my mouth, licking the edge of it there's a product you can by called, not high. Not high. And it's a small five hour energy style shot. okay? And if you ever, it's nothing but solid peppercorns inside yeah. So it's just a pepper. It's a better, it is a, yeah, it's a pepper tincture liquid and you just chew it. That's hilarious. That would be hilarious. Yeah. Okay. With a couple other essential oils and natural things. And you Okay. Within I think 10, 15 minutes. Well, so this, go ahead uk You just started college back? Yeah. Round up some peppercorns walk on campus on the weekend. Be like, are you high? Are you high? Yeah. Yeah, yeah, yeah. This is our PSI. salts is, no. Wait. Uh, Yeah. You, yeah. Yeah. So here's, so here's the, the other end of that question's like. As far as the industry goes, okay, they're talking about this being the next big thing. It's gonna be a huge seller. It's gonna be, it's gonna make millions and billions of dollars, right? Think I see where you're going. So like in a session, right? Drew, how many beers? Me and you are going out to a bar. We're watching a UK game. Like how many beers are we having? We have a responsible driver. We're not driving home Uber. How many beers are we, are we having during one game? First of all, like say beers on count. Yeah, right. How many don count beers are we having during just a single basketball game? Yeah. I mean, we'll hone honestly. We'll, we'll drink five and a half, right? Exactly. And then one, one and a half at halftime. No shit. Seriously, like, so we're 10. We're And isn't be honest, we're getting pictures of Myrtle Brew. We are. Yeah. And granted, this is over the course of a few hours. But seriously, like that's, that's pretty standard, you know? And I will be functional. I will say, I'll be functional. We're getting a safe ride and stuff like that. Not driving, but that's how many we will have. How many THC beverages are you drinking? You sure as hell aren't drinking? 10, one and a half. It's kinda like buck fast. It's like two and a half. Yeah. You're more fasting. I'm drinking 1.13. Depends on tolerance. It does depend on tolerance. That's, and that's just also a, not just tolerance. Yeah. It depends on something called, uh. uh. intolerance as well. But THC beverage ingestion is different than smoking always. And it's probably, I would least it. Do you, do you, is it different than like doing an edible or do you think it's the same as doing an edible? Uh, the biggest thing with beverages is that they activate quicker and they hit just as strong, if not stronger than them. Okay. With beverages themselves, I would say for the average consumer. Four. four. Four. See what you gotta keep in mind. You're talking four cans. Four, I would say in a, in a normal situation, if they have a driver, did you just hear the story I told you earlier? I don't think you, I don't think you I know you didn't eat, you did it wrong, Matt. I did do it wrong. I did do it wrong, but at the same time, it's like also, but you have to think if those, if those beverages are 10 milligrams a piece. Five or five milligrams, right? It's even lower. Yeah. So normally if you're out and about, you're gonna be talking, you're gonna have food. You're gonna be sitting there, you know, having a full fledged conversation for a few hours. It's no, in my personal experience, I feel like that I, I'm gonna throw in one caveat here. Okay. That, that worries me. If it was gonna be a legal thing and I was gonna be drinking these on a regular basis, is that I can drink, um, seltzers, like, just fill in the blank. What kind? Yes. Probably not white, white calls or trulys because they're. Uh, too sweet, but like a high noon or a, those sun kissers, whatever they are. Yeah. Um, I can pound those things. And so my only concern is that I would have two full drinks and I would drink an entire can, and then I would go right to the next one and then knock it down. Yeah. So trying to then write, and so that's what you, you don't really feel we can call that a learning curve. Right. Well, and it's gonna be real steep. It's gonna be a steam maker. Yeah. But that's the thing that would worry me about that is that because I have the ability to just kind of knock those things down because they're not necessarily super carbonated. Some of them can be, but they're not necessarily fully carbonated. Like I can, I can, drink water, you know, in in large amounts very quickly. I feel like I would do the same thing with a seltzer like that. Yes. And even if I was just standing around being conversational, I feel like my drinking would be accelerated and I would probably drink two to three of those an an hour, and I would do that for multiple hours. Yeah. Here's what happens when you drink, uh, one or two too many THC beverages versus one or two too many alcohol beverages is well, you go to the hospital, you also go on the couch. You're, you go into a coma, and if you're going out into a social setting, I'm not even implying that everybody's doing this in a social setting, but if you're out in a social setting, you become unsociable. Yeah. And then you get that feeling and you're like, I don't want to be unsociable. I'm, I'm just talking like, from a marketing standpoint, it's like, does it do the opposite of what people want? They're beverage to do when you're in a social setting. Kind of like, like almost like an inhibition. Like I feel more able to talk with people. Yeah. It's called the social lubricant for a reason. Yeah. You know, THC technically speaking for a lot of people does the opposite. Maybe not you, you know, but I guess that's a, a big part of that just depends on. What do you use THC for? So like do you consume to make you happy? Do you consume to like relax, relax? Absolutely. So if I'm at home, I'll do one, maybe two cans and that'll like put me under. That's great for that usage to say that this is the next biggest thing that's gonna overtake alcohol, I think is a misover. Absolutely. I think it could be complimentary. I think it will serve a different niche. It'll serve a different demographic. Ain't no way this is replacing alcohol. Well, I agree. What, what if. The, the big companies started buying some of these smaller companies, right? That's then is, that's when it's gonna become like more accessible, right? Is a prime example Yeah. Well, what if they did instead of a five milligram can, what if it did a two and a half for a three and make 'em less expensive so you can still drink, uh, more of them, right? But not have that like punch you in the face effect. Um, I'm not gonna lie, like I don't even think I'm want like a one milligram, I think what, what but No, no. Think about it. If you do something as small as like a one milligram Yeah, I know, but I'm, it is like, you could have like three or four of those in a night. Especially if you do it seltzer style, it's zero calorie. It's something to like put in your hand. You can be sociable with it. You can have four or five and like your, your effects, you're not inebriated, you're not high, you just. just, Right. I'm just kind of like, just got a mild feeling and I think that's what a lot of people want. Well, for most scary part there is is like too much. Right? So too much for you, too much for Pierre versus you is gonna be different, right? Yeah. But if you hit that too much, I can drink as much and smoke as much as pier. What are you talking about? it could really like put you in like a, you're just like sitting there like this. Yeah. Catatonic almost. Yeah. I've been in that position before. yeah. It's not We've. all been there. That's the thing. been there. It's when I've been to dispensaries, like when I've been to Denver and stuff, I've been in there and talked to people. It's, it's a very interesting thing. You've never been go, it's pretty cool. Yeah. But they will tell you, like with the edibles and stuff, like, Hey, you know, we would recommend this for somebody that's never had before. And who would also recommend you wait an hour before you take a note, even if you don't feel anything. Because like what Drew was saying is you take one, you're like, okay, they told me to take about 30 minutes. Yeah, well it doesn't kick in in 30 minutes. You're like, oh shit, I'm gonna take another one. Didn't work. Yeah. Next thing you know, you're like wolf. Remember that movie? Oh yeah. there, like the delay, Like wherever they were And, and then it didn't happen the way you remembered it happening, you know? Yeah. Yeah. But you know what happens when you go to an establishment and they try to give you directions on how to drink? You're not gonna follow those directions. No, not at all. Yeah. been there? I've never, no, yeah, definitely not. No. We did talking about weed here. So we opened, well, THC beverages, right? Yeah. Building a zoo, um, Zul Beer Company out of Knoxville, Tennessee. Is their membership bottle X KS 14. And it's a nice paper. stout. It's conditioned on dry roasted pistachios, cocoa nis, and mad gas carb, vanilla smells Fabulous, sir. Man, And continue put some of that behind my ears. Well, What, what's the, what's the A BV on this, on this? Probably 14, my guess. So this beer that we just finished was a five, right? Ember? Yeah. So. So I'm just trying to think about the same way in terms of A THC seltzer, right? Yeah. Trying to do apple to apples. That's two and a half times as strong as this. Obviously nobody could, I don't think stomach, you know, a full bottle of that, but just from, from an alcohol content, right? If you can learn to dial that down a little bit and still make it marketable, I think that makes it more, um, reasonable for people who are gonna go out and do a THC seltzer or seltzers. In a social setting, in public. I looking to add, do you think, Matt, do you think that, that, what do you think is, is it the future? What do you think they'll do? Uh, I, I think the, the legal part of it is gonna be an immediate hurdle and I think it already is. I think people are talking about it actually got. get turned over. Like You, you're seeing some. Yeah. I know. We've, we've talked about this, this is one of our longer episodes, but like, it's ironic because in, in a lot of places that are weed friendly, they are not THC beverage friendly and vice versa, Texas, they're pushing THC sea seltzers hard and you weed is, but you can't, but you can get THC California, they are not pushing THC beverages, but you can buy weed on every street corner. And that had, that's more of a political thing. But it, that's a valid, that's something you need to consider, people need to consider, industries need to considered because, um, this is creating additional hurdles that don't need to be there. You know, if you're looking at the greater good of people, then you know, that needs to go by wayside, but it's always gonna be a consideration. Do, do, you know, think it's gonna be big for the future? I, I, I don't think it's gonna supplant anything. Uh, I think it is a great compliment. I think it serves a different type of need or want from people completely independent of what we already have. I don't think there's any harm in offering it. I don't think it's gonna offset any other particular industry. Um, I also don't think it's gonna be a multi-billion dollar industry like they're talking about because of what we're talking about. Not just the legal worlds, but just the way you consume it. Yeah. I think people will buy it. People will love to buy it, but people. Aren't going to be drinking 10 of them during a game like you would beer. So you don't need to buy as much lower, What if, what if they were one to, what if they were a two or two and a half milligram? That might change things. Um, I Or what if InBev buys all the companies, then they're then their Beachwood age and they're, Yeah. I feel like it could become A re relatively big name industry. Yeah. I feel like the biggest thing other than obviously laws and. Political reasons keeping cannabis down are I don't think anything, keeping it from growing. Uh, if you look at it from a business standpoint and from a legal standpoint, both cannabis is technically legal in all 50. Right. If you're smart enough to buy it. Yeah. Uh, that's just the truth. Yeah. And they can't do anything. They keep talking about doing things to prevent that from happening. Yeah. But all I've seen is places just slowly become more friendly with it. Yeah. So at the end of the day, we are. are What's called a booming gray market. So our gray market area is, thriving. yeah. Have you met anybody in the past 10 years? It's, it's like against weed. No. well, I don't think there's probably somebody's grandpa, you know what I mean? It's, it's a generational thing, and that generation is gonna have pushback. It's the same people that when. state. gambling. Right, right. And this is, and then come the horse whores running around with the men folk. I dunno. I dunno. Yeah. Yeah. It's funny. That's the exact same thing where it's, you know, people want what they want and at the end of the day, I feel like it's just gonna become one of those things. You're gonna find it somewhere. Yeah. You try to make, that's always been there. Yeah. It's like you try to pull it, you try to pull it, and if you're gonna find it somewhere, and I think it's, we're stifling ourselves. More than anything, especially Kentucky. Yeah. This stifling itself. Sure. For what we can be doing with cannabis. Uh, and I'm ashamed of you, Kentucky. You do better. We still have dry counties. We do. Yeah. I mean that's the thing, like very backwards when it comes to how we're processing laws. Look at cornbread, mafia, the look and stuff. Like Johnny Boone was in prison for that. I mean, you know. Great marijuana. Yep. Came from Kentucky. Yep. That's, that's where it came from. Our history is known for him and, and that we act like we're one of the pure states in the world. We're just bourbon. I mean, just bourbon until bourbon actually makes D cells for them, we, we do both. We outlaw having sex bourbon. like three years ago, but that's, that's the point. What, what do you Yeah. Do you think, what do you think it's going future? I think that as soon as. The big companies and or the politicians find a way to make money on it, then I think it'll be some taxation. Well, not well, I mean either that or they own the companies or, or they own shares of the companies that then buy those things. You know, we have people in the state of Kentucky who are part owners in distilleries. Oh yeah. Who are, who are in our legislative bo body. And so they, you know, they're got their finger on the button and when it comes to how those things are moving forward and, you know, horse racing, and bourbon, right? I mean, that's I mean, right. And so I think that I, I would like to see it move forward, um, because, not necessarily just from like a, a medicinal standpoint, 'cause I'm kind of like with you, like, uh, we, we know so much more about how the cannabinoids can affect the body with anxiety and PTSD and all these other, these other conditions. I just wonder is the, the medical side of the science that we learn, is that gonna be enough to overcome the financial side of things where people are like, well, I have to be able to learn how to make money on this first before I can make it to a thing where we can sell to people and they're gonna benefit from it. That's, it's, I mean, THC will marijuana, whatever, THC, legal in the state of Kentucky for medical uses. right? I'm not any medical dispensary. That I'm aware of Somebody told me there's one, we have one or two in there. I don't not know if I, I know that broken ground on them. Yeah. I don't know if they're actually current. There's gonna be one at hamburger where like the big boy or Jerry's, what the hell it was out there. It's to be supposed to be where it's as, So you get like a fish sandwich and like a, and then like a, like a dime bag. Denver. it's like in Denver. In Denver, uh, downtown. they had. The dispensary One corner and you walked outside. Literally across from it was, uh, voo Donut. That's amazing. Genius. Yeah, dude, that's like, that's like going to, uh, the bottle shares at Kevin Patterson's back in the day over at, uh, Kennewick and Little Girls come around selling Girl Scout cookies. Yeah. Fantastic. They sell out, dude. Like they sell out. There's like two or three of 'em gone, two doors down the street. Oh yeah. And you can see those girls walking out like they knew what they're doing. They got. If you got kids and girl and girl scouts. Yeah. You got some friends. You can sell some cookies. Yeah. You have 'em over from bottle share or beer, bourbon. Then you sell the hell on those. Yeah. You sell all the good guns. I think it's probably, it's probably not his peak yet. Yeah. But I think what Matt said sums it up for me is I think once the state goes legal with marijuana, but THC, I think these take a backseat because easier to pop an edible. Mm-hmm. A little gummy for 10 milligrams to cut it in half to five. Right. Two and a half, whatever you want Than to have like Four pack or a six pack of like selfies. Sure. You gotta keep going, right. Yep. I think it's neat when you go out to have that option. If you want that, it's a great, great opportunity. If you're tailgating, you're having friends over, it's great, right? I don't think it's not gonna be a billion dollar industry. I don't, I can't. we're at the peak yet, I think we're close. I think people buy it, but it's just like you can't, you're not gonna be consuming it in the type of quantities that you consume alcohol, and you're not like buying it just to collect it like you do bourbon. You know what I mean? It ticks some boxes. It just doesn't tick all the boxes. I think it's a great, it has a lot of benefits. I think it's a great substance. I don't think it's gonna ever be as big as people say it's gonna be. So sorry. No, you're good. I think my biggest thing with that, at least to counteract is, uh, some something I mentioned, which if you have seen cannabis episode. I highly recommend checking it out just because I, I touched on a lot of those points there, but, uh, something I'm really passionate about is doing. Private dinners or a private chef meal. Yeah. And having that meal being fully infused with cannabis, uh, Right. From the drinks to the dessert to everything. Uh, maybe even the toothpicks that you use. Right. You know, as something that's awesome. Like to have some that can be really unique. But the reason I only counteract that is just because if you were to do that, you do not have to infuse everything. Yeah. It can have a, you know, all of your drinks can be. CBD infused and your Meal could be t kind of level out and Exactly. You can really play with that. And I think that's what a lot of people are gonna do. I also recommend checking out, uh, vice. They have, uh, I've seen some of that, the cooking show there. That one is also really good as well. Uh, I think the future of cannabis is gonna be a lot more higher class and higher elevated, we think it's gonna be. Yeah. and I'm really excited to see what that grows into being. I mean, it's 2025 and we now have, uh, disposable electronic. Hash vapes that you buy at a dispensary full of gram of hash. Yeah. and then consume it, throw, throw it away. Actually. See what you did there too. You said higher class, get higher class, get higher, you get it? Yeah, absolutely. You see what I was doing, you know, I had to throw that Yeah. But it, it's a big thing for me to, uh, not only just grow with cannabis, but also certain states. You know, you look at Michigan, you were talking about Denver. Uh, I mean, I don't know if you've seen Michigan's prices lately, but uh, they literally give you weed for going down, right? Yeah. Uh, Sort of ridiculous actually. Yeah. And that in itself is just another example of the oversaturation. But hopefully that can sort of counteract itself to, people can balance out this, you know, that where you can be able to get quality products sent. Here is something I hope that Kentucky takes example of You gotta figure it out, is send taxes everywhere, right? Georgetown and Nielsville close to us. Yep. You buy beer, bourbon there, you're paying an extra, you're doubling your tax. Absolutely extra seven to 10% on top. Yeah, that's what they probably gonna do. This. When, when, when you go to Michigan and you say they'll basically give it to you, is that kinda like them putting the milk in the very back of the grocery store? You gotta go past everything to get to the milk and you're like, oh, I've been needing some fiery uh, hot Cheetos. I just grab these too. Yeah. It's like they tell you you'll get a free gallon of milk if you come into the store, right? Yeah.'cause you literally go in there and it's like, oh yeah. So thank you. Oh, you're a new customer. Uh, Free, free roll. Actually, no, not just a free, free roll. 30% off. And we're gonna give you a free eighth of our top shelf flower. Yeah. Uh, we just really appreciate you being here. Uh, you know, actually you need to drive back to your hotel. You know. We got you. That's fine. You know, let's Uber you back.$40 actually, you know, just, It's free. Yeah. I went into a dispensary and got 40% off my entire. Order for being a first time person. Really? That's crazy. We got a stretch limo out back and there are two strippers. Uh, no. You know what, we got three strippers in there. Um, yeah. You ever had Crystal? Yeah. We're gonna go ahead and throw two bottles in there. Don here? Yeah, do. Oh, no, we're gonna do, we're just, since you're a first time customer, we're gonna give you four bottles of Dom. Yeah. We need the keys to the store. Yeah, customer. You know, yeah, yeah. I mean, it feels that way and it's Have you ever been a small business owner? We're just gonna go ahead and let you take over everything. Do this. Yeah. Everything's AI driven anyway, so, uh, that's awesome, man. I think we've cool for being a first time. Yeah. People who've never been, I highly recommend going and having that experience. Yeah. What makes you wanna go back? I'm gonna, I'm gonna go and be a first time customer. Is that, is that what makes you wanna go back? go back. I mean, there's other Okay. that's one of the reasons I go back. I'm cheap, So that helps. Yeah. But, but We could talk about this seriously for probably another like hour. Um, yeah. This is a, this is a hot topic right now. It's not really even like a debate, huh? It just Yeah, yeah, yeah. THC, just, yeah. THC. Just being in, in, in all kinds of beverages right now. I, we're gonna see what happens. Just watch it play out. So, uh, for more arsenic culture, you can check us out on all the socials we are @arsenicculture, like and subscribe on YouTube. We'll see you on the next one.